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Launching Always In The Club Foundation + MMC'89

Using our E.A.R.S. to make a difference

Rachel Carlsen and Team Create Impact™ worked with reunited 90's Mouseketeers to launch Always In The Club Foundation and the MMC'89 Social Impact Initiative with support from Carlsen Partners.

“The Mickey Mouse Club cultivated a culture of diversity and inclusion long before it was brought to the forefront of corporate social responsibility. We are grateful to their organization for pioneering the message to our youth for so long, and also for supporting onePULSE in our effort to fight hate and promote acceptance.” – Barbara Poma, Executive Director, onePULSE Foundation*

Always In The Club Foundation

Inspired by the themes and social impact efforts of The 'All New' Mickey Mouse Club in the 90s, Always In The Club Foundation's mission is to help those who need it most through projects, programs, and outreach campaigns featuring reunited cast members of the now iconic show.

AITCF focused much of its recent efforts on providing food and critical assistance to families hit hardest by the COVID-19 pandemic. In these efforts, we have participated in campaigns that have helped raise millions of dollars and provided over 14 million pieces of personal protective equipment to frontline healthcare workers.

Always In The Club Foundation is a nonprofit organization recently recognized as a 501(c)(3) by the Internal Revenue Service. However, AITC began its work as far back as 2012 as a fiscally sponsored program with training and support from the Clinton Foundation.

Learn more about AITCF at

MMC'89 Social Impact Initiative

The 'All New' Mickey Mouse Club debuted in 1989 promoting diversity & inclusion, youth arts & education, concern for the environment, and the importance of socially conscious entrepreneurship. The MMC'89 Social Impact Initiative was co-founded by Team Create Impact™ and AITCF to promote the UN's 17 Sustainable Development Goals (Global Goals). The Global Goals are the blueprint to achieve a better and more sustainable future for all.

MMC'89 supports educational programs, projects, events and outreach campaigns that work to end poverty, inequality and climate change.

Learn more about MMC'89 at


Once in the Club... #AlwaysInTheClub.

Read below to learn more about our work with Always In The Club Foundation and the MMC'89 Initiative.


Our team helped develop and launch Always in the Club Foundation's philanthropic efforts in 2014.

AITCF provided fundraising support for the inaugural unite4:humanity featuring President Bill Clinton, Robert DeNiro, Eva Longoria, and Forest Whitaker among other leading celebrities in philanthropy. The event raised $4 million for charity.

AITCF went on to provide support for several fundraisers featuring James Cameron, Charlize Theron, Halle Berry, Quincy Jones, John Travolta, Mathew McConaughey, Anthony Mackie, Sir Richard Branson, and Ashton Kutcher, among others.

We teamed up for #MMC30 - the 30th anniversary cast reunion of The 'All New' Mickey Mouse Club at Walt Disney World® Resort supporting Give Kids The World and onePULSE Foundation.

The multi-day event was hosted by NSYNC's Joey Fatone and raised $20,000 for Give Kids The World and onePULSE Foundation with the help of 90's Mouseketeers, including donated auction items from Justin Timberlake and Britney Spears.

#MMC30 drove more than $400,000 in overall ticket sales, donations, auctions, merchandise sales, and VIP hotel room packages.

“We are truly honored to be a part of this special reunion of the Mickey Mouse Club. Wish children and their families who stay at Give Kids The World are visiting Central Florida with a wish to enjoy Walt Disney World and other Central Florida attractions. The joy that participants will bring to these precious families through their support of this event is immeasurable.” – Pamela Landwirth, President and CEO, Give Kids The World*

See event recap video below:


We teamed up to help Cast Member Pantry serve thousands of Cast Members throughout California and Florida.

We helped Cast Member Pantry raise almost $300,000 and serve 10,000 Cast Members. AITCF spear-headed marketing and fundraising campaigns to support CMP's work to provide food and other essentials items to Cast Members facing hardships.

"We are so thankful for this partnership, lots of exciting things coming from this group! They are so eager to help us serve the Cast Member community." - Emily Lartigue, Founder of Cast Member Pantry*

See Impact Report below:


We supported Give Kids The World and Cast Member Pantry at the premiere DIS FAMILY REUNION 2021 (now DIS CON 2022)

We helped drive contributions of more than $7,000 to GKTW, and helped drive over $200,000 in event ticket sales. Always In The Club Foundation and the MMC'89 Initiative co-produced multiple concerts and events, including an epic reunion panel of 90's Mouseketeers featuring presentations of our Inaugural Be Great! Humanitarian Awards.

See Impact Report below:


We helped raise more than $10,000 for Alzheimer's Association

Revenue was derived from a sponsor donation and an online auction at the first-ever 90s Con 2022 featuring icons of era such as TLC, Christopher Lloyd, Neve Cambell, Nick Carter and AJ McClean (Backstreet Boys), NSYNC's Joey Fatone, and cast reunions of Full House, Growing Pains, Family Matters, and The 'All New' Mickey Mouse Club, among many others. Mouseketeers appeared on behalf of Always In The Club Foundation in partnership with IAPF.

See Impact Report below:


We helped Mouseketeers reunite to partner with MusiCares®, The Brave Of Heart Fund, and Cast Member Pantry on Music For COVID Relief - Why? Because It’s Christmas

More than a dozen former Mouseketeers reunited virtually to create a 17-track holiday album, Why? Because It's Christmas, that not only delivers sonic cheer, but financial support to those directly impacted by COVID-19. "Go Tell It On The Mountain" brings together all of the artists involved in a powerhouse number.” - Ana Monroy Yglesias (*
"Music has such a unique ability to heal and unify us, and we’re so grateful for our position to continue to support music creators and professionals in these uncertain times. The direct impact we’ve been able to make on our music community during the pandemic would not be possible without the generosity of partners like Always In The Club." - Laura Segura, Executive Director of MusiCares (Beneficiary of Holiday Album)*
"We are grateful to Always in the Club for its efforts to raise awareness for the Brave of Heart Fund. Contributions like this one will allow the fund to support even more families of fallen healthcare workers during the COVID-19 pandemic as they navigate their unimaginable losses." - Holly Welch Stubbing, President and CEO of E4E Relief (Beneficiary of Holiday Album)*

Why? Because It's Christmas debuted at #21 on Billboard!

See the initial Launch Report below:

*All quotes delivered to our affiliated organization, Always In The Club


Our work with the Mouseketeers operates under our E.A.R.S. | Action to Impact initiative. Guided by the 17 Sustainable Development Goals for a better world by 2030, the E.A.R.S. initiative helps organizations and individuals make a meaningful impact in their own communities.

We keep our E.A.R.S. to the street, listening to the needs of community leaders around the world and collaborating on social impact initiatives that help move humanity forward.

We also work with a wide range of organizations to amplify important calls to action, honor achievement, and promote the Global Goals.


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